El Al Names Gerrer Chosid Moshe Morgenstern as CEO of Frequent Flyer Club

El Al has announced the appointment of Moshe Morgenstern, a Gerrer Chosid with over 20 years of leadership experience in finance and insurance, as the new CEO of the airline’s Frequent Flyer Club.

According to the airline’s announcement, Morgenstern has held senior management positions throughout his career, overseeing strategic growth initiatives and spearheading technological innovation with a focus on digital and artificial intelligence. His work in these areas has enhanced services and driven business expansion. El Al noted that his professional background makes him “a natural appointment to lead the club.”

Morgenstern most recently served as Deputy CEO of Migdal Insurance and Finance, where he also directed the Technology and Service Division. Prior to that, he was Deputy CEO of Menora Mivtachim and headed its Information Systems and Technology Division. He also directed the Life Insurance Division at an earlier stage in his career. In each of these roles, he was responsible for strategic planning, advancing technological development, and leading growth initiatives.

El Al’s Chairman of the Board of Directors, Amikam Ben Zvi, welcomed the appointment, stating:
“The Frequent Flyer Club is one of El Al’s most important growth assets. The appointment of Moshe Morgenstern expresses the importance that El Al sees in the club and our commitment to continue strengthening the club and the Fly Card in order to provide our customers with the best and most advanced value proposition. I am confident that his extensive experience and the managerial abilities he has demonstrated over the years will lead the club to new heights.”