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President Donald Trump  on Thursday unveiled new policies designed to significantly expand access to in-vitro fertilization (IVF) for millions of Americans. The reforms, which aim to lower the cost of fertility medications and allow employers more flexibility in offering IVF coverage, were immediately praised by advocacy groups who have been working on the issue for years.

The Tzedek Association, a Jewish organization that has been deeply involved in lobbying efforts in Washington to promote IVF availability, celebrated the announcement as a landmark achievement.

“We are deeply grateful to President Trump and the White House for today’s groundbreaking actions to expand access to fertility treatment,”  Rabbi Moshe Margaretten, President of the Tzedek Association and Americans for IVF, said in a statement shared with Belaaz. “The new policies — reducing the cost of IVF medications and allowing employers to offer IVF coverage as a standalone benefit — mark a historic step forward for millions of Americans struggling with infertility.”

The two key reforms address major financial barriers that often prevent families from pursuing fertility treatments. High medication costs and restrictive insurance plans have historically placed IVF out of reach for many. By allowing employers to offer IVF coverage as a separate, specialized benefit, the new policy aims to increase the number of companies that can provide this crucial support to their employees.

Trump said that the fertility company EMD Serono will provide large discounts to all fertility drugs they sell in the U.S. — including GONAL-F.- “We want to make it easier for all couples to have babies, raise children, and start the families they’ve always dreamed about,” he said.

Rabbi Margaretten highlighted that the policy changes were the result of a sustained, multi-year campaign. “This is an effort we began working on over two years ago, and we are proud to see it now moving from vision to reality,” he stated.

For many families, the financial and emotional burden of infertility is immense. The White House’s actions are being framed by supporters as a pro-family initiative that directly addresses this challenge.

“By making fertility care more affordable and accessible, these reforms will bring hope to countless families who have long prayed for the chance to have children,” Rabbi Margaretten added.

The Tzedek Association affirmed its commitment to continuing its advocacy, signaling that while Thursday’s announcement is a major victory, more work remains to be done.
“We look forward to continuing to work closely with the White House on this critical, life-creating issue until every American who dreams of building a family can do so,” the statement concluded.